HostPapa Paid Search and Media Manager - Remote in Burlington, Ontario
HostPapa Inc. is one of Canada?s fastest growing Cloud Services companies. We provide our customers with the technical solutions they need to achieve success while maintaining our reputation for reliability, security, and award-winning customer service.
As a member of our team, you will be part of the HostPapa family, driving innovation and success in an environment that nurtures growth, learning, and achieving your potential.
The successful candidate will work with the Director of Marketing and a team dedicated to increasing traffic and driving conversions. This is a role with high reward and growth potential.
Assisting in defining and implementing the company?s paid media strategies for select products and services
Performing the day-to-day management and optimization of pay-per-click campaigns including: Ensuring keywords are positioned appropriately; Reviewing reports and adding negative keywords as appropriate; Continuous split testing of ads; Implementing optimization strategies on ongoing campaigns.
Building new Paid Search campaigns and identifying new distribution channels
Monitoring and reporting on monthly campaigns and statistical analysis
Developing creative, strategies, campaigns, monitors, and improvements towards ROAS goals.
Implementing and optimizing campaigns, and creatives in relevant platforms
Analyzing and reporting on the performance of campaigns and producing forecasts for future efforts
Anticipating change and reacting swiftly to opportunities within the online media world
Bachelor's Degree or Diploma in marketing, advertising, or related field
Minimum 5 years experience with self serve digital advertising platforms
All Paid Search (Google/Bing/Yahoo ? Google Shopping Ads/RLSA)
Strong analytical and organizational skills
Knowledge and experience in basic statistics and web and media analytics
Proficient in Excel (including pivot tables)
Proven track record of problem-solving skills and good time management
Excellent written and verbal communication skills
Exceptional organizational skills, self-motivated, and results driven team player
Offline media buying experience i.e. radio, television, outdoor, and print
Social media marketing experience
To truly be successful in this position and to grow within the company the ideal candidate should be passionate about powering display advertising and optimization in online marketing. You should be genuinely interested in e-commerce and dedicated to continual learning in the ever-changing online marketing industry.
Benefits and Perks:
Work from anywhere - this is a remote opportunity!
Education reimbursement opportunities
HostPapa is committed to providing accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs. Accommodation may be provided in all parts of the hiring process.
We would like to thank each applicant however only qualified candidates will be contacted for an interview.