Remote opportunity or Hybrid Remote in Lansing, MI Must reside within the U.S. SUMMARY The Marketing Insights Analyst plays a crucial role in the success of our integrated marketing efforts by leveraging data and analytics to provide actionable insights to marketing and business development teams. This position is responsible for building go-to-market analysis process and reports, monitoring marketing campaign performance/KPIs and outcomes, and trends related to agency and consumer behaviors, for the purposes of informing strategic decision-making and optimizing our marketing initiatives. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. * Market Research * Develop and manage a market research process to inform and support go-to-market strategies, refined business development initiatives, strategic marketing plans, etc. (Updated) * Stay up to date with industry trends, market developments, and competitive landscapes to identify and present opportunities that favorably increase acquisition, engagement, and/or brand equity. * Data Analysis and Reporting * Collect, analyze, and interpret data from various sources to assess the effectiveness of marketing campaigns. * Generate regular and ad-hoc reports, dashboards, and presentations to communicate insights and recommendations to stakeholders. * Responsible for aggregating and analyzing the performance of defined marketing tactics and KPIs that are part of strategic plans, campaigns, etc. * Provide insights on emerging industry trends and technologies that can benefit the marketing team. * Integrated Marketing * Work with various marketing platforms to deliver integrated digital experiences for prospective, current, and retargeting scenarios as defined by the marketing and business teams. * Test and monitor customer journey effectiveness for driving desired behavior and delivering optimal user experiences. * Develop and implement SEO/SEM strategies. * Develop hypotheses, analyze A/B and multi-variate tests, and design testing strategies to improve distribution channel effectiveness and leverage opportunities for improvement. * Customer Behavior Analysis * Analyze customer behavior, preferences, and engagement patterns to identify opportunities for improving marketing strategies and customer journeys. * Collaborate with other teams to include CX to capitalize on accurate customer personas, journeys, and segmentations. * Data Quality Assurance/Technology: * Ensure data accuracy, consistency, and integrity by implementing data quality processes. * Explore and integrate innovative marketing technology in pursuit of innovative solutions that ensure consistent tracking and measurement of marketing campaigns. EDUCATION AND EXPERIENCE Relevant combination of education and experience may be considered in lieu of degree. * Bachelor's degree in marketing, business, statistics, or a related field; a master's degree is preferred. * Google GA4 Certification, Certified Analytics Professional (CAP) preferred. * Five (5) years of experience in digital marketing, marketing analysis, business intelligence or similar role required, preferably in the insurance industry. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. OTHER SKILLS AND ABILITIES * Proficiency in data analysis tools such as Excel, Google Analytics, and business intelligence software. * Proficient in digital marketing tools/platforms. * Work closely with the marketing, underwriting, technology, data analytics, and business development/sales teams to share insights an align strategies. * Strong analytical and problem-solving skills, with the ability to extract actionable insights from complex data sets. * Excellent