Join our dynamic team as a Senior Salesforce Marketing Cloud Specialist and play a pivotal role in shaping our fan engagement strategies. This role offers an exciting opportunity to oversee e-mail marketing initiatives, develop audience segmentation, and leverage marketing platforms like Hightouch. You'll get the chance to mentor and train our marketing specialists, collaborate with our Senior Director on email redesigns, and work alongside the Solutions Architect to implement new automated workflows. If you're ready to maximize the impact of Salesforce Marketing Cloud functionality and drive key business initiatives, we'd love to hear from you.

Req. #620244755

Responsibilities

• Email Marketing & Push Notification Campaigns:

• Oversee fan engagement e-mail marketing (eCards and Newsletters) & push notification program initiatives that successfully build profitable, long-term fan relationships while ensuring that all campaigns are aligned with the company’s overall strategy, branding, and marketing and sales goals

• Develop audience segmentation, targeting, in SFMC, in support of campaign strategies

• Leverage marketing platforms platforms such as Hightouch to create audiences to support cross channel and journey campaigns

• Train and mentor e-mail marketing specialist to own all aspects of email implementation & QA

• Partner with the Senior Director in creating new email redesign recommendations, copy and technical development

• Champion continuous advancement of email marketing capabilities including targeting, personalization, and creative development in collaboration with multiple stakeholders, designers, developers, business teams at the direction of department leadership

• Collaborate with Solutions Architect to implement new automated workflows, triggers, within Salesforce Marketing Cloud to support dynamic messaging personalization

• Participate in advanced training to maximize impact of SFMC functionality for key business initiatives

• Oversee work and responsibilities for marketing intern as it relates to email marketing

• Campaign Reporting:

• Oversee campaign analysis and reporting of campaign results, while owning all aspects of monthly reporting and executive email recaps to share across the business

• Own campaign highlights, successes, trends and opportunities for revenue growth across email and push notifications

• Work closely with Manager & Business Intelligence team to elevate reporting and the development of new insights

• Suggest new processes for other divisions for e-mail requests, communication of KPIs & strategy

Requirements

• 3-4 years of proven Salesforce Marketing Cloud experience

• Experience in Email Studio, Automation Studio, Journey Builder, Cloud Pages, and Mobile Push

• Strong proficiency in AMP Script and SQL queries

• Ability to learn and work with 3rd party segmentation tool (High touch)

• Proven history with documentation and training on developed solutions

• Strong communication skills and requirements gathering

• Salesforce Marketing Cloud Consultant certification required

Benefits

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

About EPAM

• EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential

Additional

• EPAM welcomes all applicants and will consider qualified candidates with criminal history such as arrest and conviction records in a manner consistent applicable law, including the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring

• This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $40k– $90k. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.