Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do What You'll Do: Build and manage email marketing and overall lead nurturing strategy, including establishing and tracking towards email KPIs that roll up to company's lead and revenue goals. Maintain an A/B testing mindset, managing a testing roadmap to continuously improve email engagement and conversion, with ability to effectively report out on test results. Effectively manage and segment email lists by campaign. Extensive experience creating and designing email templates, including HTML skills. Extensive technical email experience building campaigns, including segmentation, filtering and multi-touch email campaigns. Ability and experience building email automation through CRM integration. Ability to build detailed email reporting for leaders and stakeholders, but more importantly be able to analyze and present the reporting. Design, build and manage social media presence to drive brand & product awareness that results in leads. Measure, report and readout on performance across owned digital marketing campaigns against goals and KPIs. Ideate new growth strategies across email, social and other owned media channels. Partner and collaborate with stakeholders to create and optimize landing pages and user experience. Research industry trends and new technologies, providing thought leadership and perspective for adopting and testing new approaches. What You'll Bring: Experience with email marketing, lead nurturing, marketing automation and analytics. Extensive experience with email marketing and automation tools; Hubspot experience is a plus. Successful track record designing, developing, and executing critical complex projects in more than one area of functional expertise. Ability to establish and maintain effective working relationships at the Senior Management level across functional groups and business units. Adeptness to change the thinking of, or gain acceptance from, others in sensitive situations, using influence and preventing damage to the relationships. Strong capacity to communicate the function's vision and the department's direction and set aligned goals. Provides resources and creates systems to measure results. Has a good understanding of competitor, financial and industry dynamics? Actively recruits, retains, and develops talent and holds employees accountable for results. Leads change, manages conflict, and fosters collaboration. Drives and models customer loyalty, manages customer expectations, solicits customer feedback, and ensures commitments are met. Provides others with reliable information and delivers informative and persuasive presentations. Uses good listening skills and negotiates effectively. Collaboratively engages with leaders to create, identify, and implement solutions to further effectiveness of the business. High level of business acumen, strategic agility, ability to develop others, and influence change. Typical Education Bachelor's degree or equivalent combination of education and experience Advanced degree preferred Typical Range of Experience 7-10 yea